Buyer's Guide

The guide your prospects read before they talk to anyone else. Make sure it's yours.

Format at a glance

Size 8.5″ × 11″
Includes Buying criteria + online Evaluation Worksheet
Sponsor Chapter Not available
Print Yes
Localization Yes

Where it fits in the journey

Where eBooks educate, the Buyer's Guide equips. The vendor who authors the evaluation criteria has an outsized influence on the outcome.

• Awareness
• Education
• Consideration
• Decision

The Criteria

Frame the conversation, not the verdict.

A Buyer’s Guide distills a complex decision into a focused set of criteria — typically around five — split into the features a buyer truly requires and the optional capabilities that separate a shortlist. It stays genuinely vendor-neutral, which is exactly why buyers trust it. You don’t tip the scales — but as the sponsor, you frame the conversation, putting your brand alongside the criteria buyers use to weigh the entire category.

Required Features

• The non-negotiable, must-have capabilities
• Baseline functionality every solution needs
• Gaps here are deal-breakers

Optional Features

• Differentiators that separate the shortlist
• Valuable nice-to-haves, not necessities
• Situational — depends on the environment

The Worksheet

From reading to deciding — in one tool.

Every Buyer’s Guide ships with an online Evaluation Worksheet that lets the reader put the criteria to work — scoring their shortlist against the required and optional features and arriving at a confident short list, or even a final choice. It turns a guide they read into a decision they make.

Sponsor Branding

Three placements — and the one that matters most.

Conversational Geek authors the guide so it reads as an objective evaluation, not a vendor’s checklist — that independence is exactly what makes a buyer trust the criteria. Your brand appears across the guide, with its highest-leverage placement on the tool the buyer actually uses to decide.

Cover

Your logo is credited as the sponsor on the cover, while the independent Conversational Geek byline is what makes a buyer trust the evaluation inside.

Back Cover

Boilerplate + Logo + URL

The back cover carries your boilerplate, logo, and URL — the next step for a reader who has just used your criteria to frame their decision.

Online Worksheet

Logo + Link

The highest-leverage placement: your logo and link sit on the worksheet the buyer is actively using to score solutions — brand presence at the exact moment of decision.

Available Online and In Print

Your marketing campaigns require assets available online for lead gen, as well as in print at trade shows and sales meetings. All of our products can come in both PDF and print form to engage your customer wherever they are.

Some Stories Need to Be Told in Many Languages

Our eBooks are available in nearly every language (even Klingon!). With readers from over 80 countries around the globe, sometimes it's more engaging to tell your story in their native tongue.

The Publishing Process

Same schedule we've run hundreds of times. No surprise deadlines, no drift, just a published asset in 45 days.

Guide Creation Timeline

Multi-asset discounts: 10% off the 2nd, 15% off the 3rd–5th, 20% off the 6th+.

Renewal rate applies to year two (roughly 50% of the first-year sponsorship).

Considering a “For Dummies” book for late-stage content?

Buyer's Guides and For Dummies books serve very different stages of the journey.